I tried Chipotle for the first time last week and I thought it was pretty tasty. I was disappointed that with the price of the meal, they didn't even give me any chips. Though I think Chipotle far out-classes Taco Bell, it certainly wasn't as impressive as Lime, Moe's, or some of the other mid-tier "healthy" Mexican alternatives. At least Lime and Moe's have some excellent salsa choices along with their healthy options. Maybe these are more Regional chains, but I'd assume that they would offer stiff competition to Chipotle given the better menu options and choices that they have.