Why couldn't it just be Chipotle Grill? As a Mexican-American, I find it offensive and a disparaging play on my ancestor's culture.
So Glad they kept the name in English at least! Wouldn't want to see "le México parrilla un Chipotle" on signs in front of their stores. lol
Stop being so sensitive, time to throw away all of your participation medals and grow up!
It used to be people came here and quickly called themselves American. Pathetic what we have become.
Exactly. It should be called Chipotle American Grill. Good Observation.
As a mexican american, it makes me proud.