The last 10 trading days have seen 4 up days and 6 down days. The last up day was on the 12th, so that isn't really 5 days down in a row. Everyone with a long position would like to see all up days in a row, but let's be realistic and know that this just doesn't happen all the time. This is normal trading activity for a stock that is having nice gains.
As for "now what?" Well, I believe it's reasonable that if earnings are good (or not) but more importantly if they give good guidance, there is gonna be an up day of anywhere from 2 - 10 points imo.