Why are we expanding? Because in the market that I am in we are making very good profit margins and we have the upper hand in cost cutting techniques. I would be hard pressed to find a HY-VEE store in our city that even comes close to our bottom lines. Sure, they have more volume than we do. Their top line is bigger but when it comes down to the bottom line we are much more successful. I think that our top management recognizes this and the fact that we can stick it out when the competition hits the fan. (i.e. super centers). I truly believe that super centers such as Wal-Mart and K-Mart will only help us by driving away our high volume competition.