AP SED TVs to Go on Sale in 4Q Next Year Wednesday March 8, 6:17 am ET By Yuri Kageyama, AP Business Writer Toshiba, Canon Say SED TVs Will Go on Sale Fourth Quarter Next Year
TOKYO (AP) -- Toshiba and Canon said Wednesday that flat panel TVs using a new technology they have been developing together called SED will go on sale in the fourth quarter of next year.
The announcement comes as Japanese electronics makers are rushing to cash in on booming global demand for flat panel televisions.
The two main technologies for such televisions are plasma display and liquid crystal display, and Japanese electronics companies such as Sony Corp., Sharp Corp. and Matsushita Electric Industrial Co. Ltd., which makes Panasonic brand products, have become the world leaders in selling flat panel TVs.
SED, which stands for surface-conduction electron-emitter display, panels have a reputation for delivering clear and vivid images because their light-beaming technology is similar to that for old-style cathode-ray tube TVs.
Toshiba Corp. and Canon Inc. will produce the panels together but will make their TVs separately, Toshiba spokeswoman Hiroko Mochida said.
The two companies have shown a test SED panel TV they have been working on, but had not promised a definite date the new TVs were going on sale.
Initially company officials had said their target date was sometime this year, but in recent months they have hedged on that promise, raising speculation that Toshiba and Canon could fall behind in the lucrative business.
In Wednesday's joint statement, the two Tokyo-based manufacturers said the first stage of mass production will begin in July 2007, and SED TVs will go on sale in the fourth quarter of 2007.
Toshiba and Canon played down the apparent delay in the launch of the products, saying they were in time for the Beijing 2008 Olympic Games, which are expected to be an opportunity to sell TVs.
"Toshiba and Canon consider the launch of SED TVs to be a major industry milestone, a once-in-50-years historical turning point for the TV industry, comparable to the initial introduction of CRT (cathode-ray tube) television," they said.
Although Japanese electronics makers have suffered from intense competition from cheaper Asian rivals over the last several years, the development of new slimmed down TVs have provided a new opportunity for many of them.
But here's one saying the first release in Japan will be March 2006:
First Toshiba SED TVs coming in March 2006 Posted Sep 12, 2005, 3:22 PM ET by Thomas Ricker Related entries: Displays, Home Entertainment
Toshiba dropped a few more deets and a prototype SED (Surface-conduction Electron-emitter Display) television at the IFA in Berlin. As we already told you, the first units developed in cooperation with Canon will flaunt a 50-inch diagonal and hopefully sport an incredible 100,000:1 contrast ratio. We now know these super bright and oh so thin boobs-o-tube will ship in March 2006 (Japan first most likely) with �full� HDTV resolution (1,920 x 1,080 pixels) and a response time of less than a millisecond. Damned impressive� with a price tag certain to match.