Skullcandy is one of the few hyper differentiated companies. As tastes are naturally disparate and individual, you have a company that is tuned into that. I'm not going on record saying it will go to 10 next week or 20 the next, but in the private markets, a company with such passion, solid products, and core financial fundamentals would trade at 10-12x EBITDA, not in the 8s.
It is wonderful to find such value in the generally overpriced public equity market, apparently driven by the shorts/system. Thank you "shorts" for this now value stock, I owe my returns in 12 months to my fundamental analysis and apparently to you.