I would not say fundamentals have been shook up. Is their risk, yes. But all companies have risk and competition. Fundamentals rule (yes I'm hung up on them) in the long term if the company produces. Skul's downside is only 4qs as a public company and people just don't know....that's fair.
I'm an accountant and putting this in perspective, Skul needs a measly $40-50 mil in net income in 2013 and 2014 to trade at a 23-25 EPS at a 15 PE. Not asking much for an expanding company in a growing market (international).