Head phones are the new accessory of today. It may not be of interest to me (a 42-year-old accountant) but they are the trend and the style of young people today. 25 years ago I would've given two fingers for a pair of Nike air Jordans. Not because they were any better, because they were the fashion of the 80s. And I think skul has its finger on the pulse of today's youth and headphones. Apple and Skullcandy do not play in the same sandbox. So I am long on business strategy versus technicals.