No idea what this means to Skul and its stock price, but they sure are being agressive in their
marketing campaigns. Lots of $$ being dropped for these big names....hope people are buying. I'm sure this one is an attempt to get back in the game against Beats in the music industry.
Their whole Mix Masters are designed and promoted by Mix Master Mike... He is considered the 5th member of the Beastie Boys and considered the best DJ in the world. His work was showcased at the Rock and Roll Hall of Fame Broadcasted Ceramonies 2012.
Everyone is so focused on Dr. Dre. He is a flash in the pan rapper with no real following. It's his ego trip and marketing ploy to promote himself.
Besides as I have said before, 70% of Beats sales is to a demographic that is below average income and 10% of the population. That's a fact.
I am not much of a beats fan but i think you are dead wrong about dre being a flash in the pan ... beats headphones are everywhere I look now ... If you listened to the con calls in the past the CEO basically admitted that the Mix Masters were basically for PR and that they dont do a lot of volume - so basically SKUL has no high volume 300$ headphones while Beats main offering is 300$ -