Will try to make this simple...Manufacturer sells it's products to retailer at set price. In this case Skull products to Target, Radio Shack, Best Buy, etc. Target or anybody else (retailer) then puts a markup on the product and sells to the general public. In case light hasn't come on yet....If Target or any other retailer wants to sell skull products at a 10% mark up or 100% mark up it doesn't matter to Skull. They already got paid. Why do you think you can go to three different stores and see the same thing for three different prices. Price to consumer is set by retailer not manufacturer. Discounts and sales on popular items are often used as a way to draw customers into a store. Retailers such as Wallmart can often offer lower prices because they move a lot of product. They also leverage that into negoiating a lower price from the manufacturer.
Hmmmm I guess I did not know that retailers pay full price to manufacturers and take all the risk. I thought walmart was the biggest negotiator and squeeze the hell out of companies like skull. But if u think skull is not affected by the discount then back up the truck - u will be the smartest investor in the worlf
I don't have much doubt in saying they are going to miss or that guidance will be cut. I think it's safe to say that more than 99% of the shares held in this company are underwater. 36 cents lower and it will be fact that 100% of the shares are underwater. Oh sure it's been down to this level before, seven times in fact, but never this close to earnings. It is self evident what the market thinks of this company's future.