Similar to the last 4 quarters the week prior to earnings release, the shorts will start to do their best to scare the weak longs into selling. Everyone knows, right when the common man throws in the towel the stock then starts a new life. The shorts have expertly backed this stock down from 17 to 12 despite 4 quarters of above estimate earnings. They know there is not much juice left in their trade and they are paying big time for the interest on borrowed shares. Pigs get slaughtered.
I'm sorry to say but there is certainly reason to short this stock. When its above $15.00. It is far too cyclical... Look at the "support" that every chartist by definition looks at and follows like gospel. For so many reasons, this stock will just not drop below $12.00. Every short knows to exit at these support levels - this is the next leg up for the reasons the OP has already stated - blowing away earnings consistently.
Short term however, as stated above - there are MANY reasons to short this stock!!! But only when its above $15.00!!!! I'm sorry to say this but as a SKUL long, this is just a trading stock at this point. Load up at $12.00, sell at $15.00.
Ride the waves (but for absolutely no good reason, other than the fact that they happen.)
Right now, its all up to $15-$16, but then straight down from there again. (But certainly NOT based on any solid fundamentals)
Well said. Sad though isn't it. I still hold my theory that if Mr. Andrus can come through with a Rev and Earnings beat AND he raises or confirms the high end of guidance going forward into Q4 and full year, then that 15 will be on the low end. IMO