Andrus was pretty strong on his statement last EC about the spending situation. To paraphrase: he stated that they had spent a lot of money in development and endorsements etc. He reiterated that they are starting to see a payback and that they were cutting back and that will be seen in Gross Margins.
Unless that was just fluff, I would think that they are watching their penny's a little closer.
The endorsements are costly, but we are not talking about Michael Jordan and Nike or anything. These celebs are fringe and I'm sure they are getting product as compensation as well as a small fee. Be interesting to see the numbers broke out.