Which insider selling are you referring to?
This is the last I could find with $12.01 being the lowest price per share at October 23rd and the last one Oct 31st.
2012-10-31 Alden Irrevocable Trust (10% Owner) Sale 26,000 12.26 318,786
2012-10-23 Alden Irrevocable Trust (10% Owner) Sale 26,000 12.01 312,286
2012-10-18 Alden Rick (Director) Sale 16,000 12.37 197,920
2012-10-16 Alden Irrevocable Trust (10% Owner) Sale 26,000 12.62 328,146
2012-10-01 Andrus Jeremy (PRESIDENT AND CEO) Sale 40,896 13.89 568,168
2012-08-24 Kearl Jeff (Director) Sale 51,600 14.60 753,360
2012-08-23 Kearl Jeff (Director) Sale 103,350 15.11 1,561,308
2012-08-07 Warnock Greg (Director) Sale 229,736 15.57 3,576,759