I think alot of selling took place in Nov like I did with other stocks. I look for something positive in Dec sales I still believe in this stock as I have talked with workers in many local stores that sell SKULLCANDY headphones and buds. Every employee said the same thing to me when i asked them what they liked the most, and it was SKULL over BEATS. They said that BEATS have a name recognition ( but poor quality ) and quality is great with SKULL and if they ever break and you registered them online, SKULL will replace them free. Thses worker would much rahter own SKULL products than any others. I own some and are very happy with quality and clarity of music and gaming. Our patience will be rewarded!!