They have been discounting and running sales since Thanksgiving. I see it as a double edged sword. yes they are trying to drive the revenue side and earnings will suffer (but isn't that EXACTLY what they said in the earnings call, they lowered their EPS year end estimate). However, one of the big knocks the nah sayer's were pounding their chest over was the high amount of inventory and lack of inventory turnover. Dah, they are fixing that now.
IMO
Sentiment: Strong Buy