Just saw on the Skull web page that nearly all their products are 25% off. So Aviators for $112 and Mixmasters for $225. Fantastic deal for shoppers, but not sure what this says about their holiday season.
They have been discounting and running sales since Thanksgiving. I see it as a double edged sword. yes they are trying to drive the revenue side and earnings will suffer (but isn't that EXACTLY what they said in the earnings call, they lowered their EPS year end estimate). However, one of the big knocks the nah sayer's were pounding their chest over was the high amount of inventory and lack of inventory turnover. Dah, they are fixing that now.
Why doesn't apple discount any of their products after sales targets have been met?
I would say this is more of a sign of desperation where they're trying to drive top line at the expense of margins. Someone on twitter just posted a pic as well with over ear models at 50% off Tis weekend at some retailer.