You have got to be kidding me. This is one of the worst calls I have ever seen. Perhaps the analyst at Jeffries is slightly crooked. Perhaps he should be fired for such a ludicrous call. I've seen downgrades, but can't recall seeing a 70% downgrade on a profitable company with virtually no debt and a wide network of consumer users. What blows my mind is his comment about double digit growth going forward. This really is the worst downgrade I've ever seen. Every time over the holiday season I went into Target to look at headphones, earphones and accessories, SkullCandy racks were sold out. Not only that, but Target gave them ample shelf space. I understand SkullCandy has competition, but what fricking manufacturer doesn't have competition in the United States!!! There products are innovative and downright cool and it's about time investors pay attention to how good this company is. This is an excellent company with a solid foundation. Ask teenagers what's in their ears....you'll understand. Clearly, this analyst is a nerd and nerds can't understand coolness. This nerd just cost SkullCandy $27 million of market share today. Truly, the worst call I've ever seen.The company is forecasting '13 EPS of $1.16 with double digit revenue growth and really no debt. Investors, are you paying attention. Think for yourself, you'll be surprised at what you hear. I value the company at 10X's '13 EPS= $11.60. This is a stock that will double when momentum shifts(and it will), and the short squeeze will be massive. Or, the company will go private with so few available shares and again, huge short squeeze. Or, investors will pay attention and again, huge short squeeze. I can ride this storm out because it will storm back with minimal of good news and one upgrade.