ATTN shorts: this is your last chance to cover on the cheap
SKUL is well positioned to succeed within an ultra competitive industry. Just like Under Armor took on giants like Nike and Reebok, SKUL has taken on the big boys head on. They're generating strong sales and making cash. What's the worst that's gonna happen to this company. Go bankrupt!? Give me a break.
The shorts (unfortunate as it is) DID cover en mass. 7 million shares traded last week. The December 31 short interest reporting will be skewed and not account for the covering that took place after dill weed downgraded the stock to help them out.