I'm with you on the $50-$150 target market...great strategy with limited competition. Mgmnt knows this as they rolled out the aviator, navigator, Hesh 2 and Crusher all in this range. And I believe Skul is gaining share in the ear bud market. Although ear buds are losing some popularity, I believe Skul is offsetting with market share, which is solid as these have great margins.
Not sure what's up with the gaming headsets as I don't see them anywhere either. I agree with their strategy to go after this market, but not sure they've made any progress. Curious to hear about these on the call. I also wonder how Astro is selling as it's definately the highest priced gaming sets in the store.
Heard some scuttle about a Skul TV commercial coming out....possibly during the Superbowl? I don't have a good source on this, but wondering if anyone else has heard.