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Skullcandy, Inc. (SKUL) Message Board

  • iammikelee iammikelee Feb 22, 2013 4:27 PM Flag

    Headphones in today's N Y Times

    "Headphones are in high demand. The Consumer Electronics Association estimates 79 million were sold last year, and it predicts 10 percent more than that will be sold this year. But the category of headphones costing more than $100 is growing even faster — 64 percent, according to market analysts at the NPD Group. "

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    • Interesting article. I got out of it that people are buying inferior sounding headphones based on celeb endorsements rather then sound (that will end expecially at the high premium). I also noted that SKUL was not noted. Again they are not after the premium market. They are after the mid-range value market with as the article mentions indirectly "form fit function". I also noted that the article didn't go into "lifestyle" branding (I.e ski/skate/motocross crowd) where durability and fit are key.

      The media is grabbing onto the hype of celeb status...

      Having said all that, SKUL just did a 50 pair run of a James Harden custom Camo Mix-Masters (at 350 bucks). They have been promoting via the web site and social media for over a week and they STILL may be available. Got to say something about the high end market huh?

      IMO

      Good luck to all...

      Sentiment: Strong Buy

    • tried seaching for it but couldnt find it, any link?

 
SKUL
8.43-0.20(-2.32%)Apr 17 4:00 PMEDT

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