I was interested when I saw this stock drop to 6.80 and then scene it hit $6.00 I been debating about buying and went in today at 6.15. There is alot of products on there website that I like. I wasn't aware of Skullcandy being part of gaming headphones and if they can cut into turtle beach share of the high end gaming headphone market that will help. The P/E is cheap so I'm not concerned of this falling much more. I do not see the EPS falling much. The company is buying shares back so that is a good thing as well. This is reminding me alot like Zynga was $2 because it was over sold and now is 3.5+. I will be happy to see $7 and that should be no problem seeing that this stock was at 12 in Nov.
They haven't been able to scale their opex spending way too much on low ROI marketing and with declining margins and increased competition earnings will continue to decline. You don't have to pick the bottom in this stock you can wait until after earnings to see how bad the the books look and what their future guidance looks like.
they have the potential to deliver strong Q1 earnings if they cut the low ROI marketing spend and focus on grass roots. Gaming category could work for them but i think they need to develop gaming vendor partnerships rather than go it alone.
In my opinion you shouldn't buy skullcandy if you wanted to see $7 and sell.
the risk doesn't worth it. Skullcandy can be bought or become overtime a 5 bagger. There is also a risk that they will be squeezed on price and miss big on future guidance. I am long, but expect the guidance to be $0.70-$0.80. Stock can continue to go down and then you will sell at $5 and lose. I would suggest keep it long term or don't take the risk. Although you might be right and stock will go to $7 and you will sell. Good luck.