According to Yahoo Finance, 27% of Skullcandy's share float is short. Looks to me as if the shorts are like Wiley E. Coyote who chased Roadrunner off the cliff, and is about to look down and see nothing but thin air!!!!!
Zacks revised 2013 EPS estimate for SKUL is $1.02. Thompson/Reuters revised consensus of analysts estimates for 2013 EPS is $1.04. Wiley E. Coyote better learn to fly real fast, or he's toast!!!!!!
My message to shorts: Don't all head for the exits at once, guys!!!!!!!!
I retract my previous post re: the Monday short squeeze. There is unlikely to be a short squeeze on Monday. Although the latest Zacks EPS estimate for 2013 is in fact $1.02, that estimate is likely to be way off the mark, since management has already forecast a $0.25-0.30 loss for 1Q, and projected 2013 results below actual 2012 results. 2013 is to be a "reset" year in which management executes some strategic changes and growth initiatives.
In light of the foregoing, it's probably best to view the financial performance of SKUL going forward over a time period of two years, to see if management can successfully execute the reset and growth initiatives. I'm optimistic that management can execute, but time will tell. Skullcandy faces worthy competitors, and competition is intensifying in its product categories. I think future success will depend a lot on Rick Arden's vision and management skill. Investors are depending on him to navigate the company through a challenging, competitive retail environment marked by fickle consumer tastes in which compelling point-of-sale marketing will be critical to success. It appears Skullcandy has not sufficiently differentiated itself from other brands at the point-of-sale over the past year. At least now that Rick Arden has returned, and grabbed the steering wheel, he seems to be steering the company in the right direction. Product cachet and mystique is probably even more important that product audio performance in the space of fashion audio products. I don't think Skullcandy stumbled badly in the past year, but it didn't exactly "out-cool" its competitors, either. My sense is Rick Arden has a pretty astute sense of what it will take to restore brand cachet, and to win at the store point-of-sale level. It looks to me that Skullcandy has the right people and assets, it just needed a CEO who is also an astute audio product guru, and who understands the target customer, who tends to be trendy teens and twenty-somethings.