Perhaps skul will follow in the foot steps of Oakley in terms of brand recognition and dominance despite a sea of competitors. Additionally, I'm curious if, like Oakley, skul can develop an even larger product line to include items that would further attract/retain new and old customers. Maybe clothing, hats, bags, etc. etc. skullwear, Oakley started out selling sunglasses and now look....they sell everything for a active lifestyle.