40ish? Nike? Digital? Unless this heralds a partnership with Nike (maybe it does), this is the wrong call by management.
SKUL has plenty of hip coolness already. It didn't need more youth and cool. The problem at SKUL is not lack of cool, but lack of discipline, lack of execution, and consequent ginormous shareholder value destruction. Not that management seems to care much about that.
By their decision, SKUL management again showed that they're too cool to take care of all that boring shareholder and performance stuff. That just keeps them off the beach and slopes, and keeps them from listening to awesome tunes, man! They hired another one of their chums, a man whom a web search will reveal probably knows the old, failed CEO and the whole team of insiders very well - a little too well. They found the guy to maybe be their CMO, and made him the CEO instead, and didn't hire a real CEO with a fresh, disciplined perspective.
GL to all... ...I don't think the turnaround and growth are right around the corner.
Fair comment. Apparently he's 37 which does seem a bit young. On the other hand I'm not sure if you'd really want a 50+ guy running this company either. They have lots of youth and cool as you say, it is imperative to the brand that they keep that IMO. Nike digital/lifestlye retail background seems a pretty good fit on the face of it. Proof will be in the pudding.
i don't understand this - well reasoned, articulate and without any yahoo expletive characters to give it color. i must have come to the wrong board by mistake. thank you redhead. i'm not yet sure whether i agree with you but it's frighteningly easy to imagine you being right about this.
Just to be clear: I don't question the competence of the new CEO. I question whether the selection of this particular individual is evidence of the change in emphasis the company needs... ...or evidence of more of the same. I think probably more of the same: insouciant underperformance on behalf of shareholders.
I think your question is a very legitimate one, but I'm afraid it may be brushed aside by the nature of these message boards. i.e. If you're not on my side then I don't want to hear from you. Nike's executive leadership has always been super shareholder friendly so those of us long this stock can hope that is just one more thing this new SKUL CEO learned during his time at Nike.