There has been such volatility this earnings season, some of the big boys are investing heavy pre-earnings (risk on). It's the new trend this earnings season. Looking for a pop. IMO with the broader market having had had such a run up.
I have seen this many, many times over the past month - it begins the moment you see the Y! news that the company has announced the earnings date. Volume ramps up, many times stock price begins to increase regardless of the situation. If the earnings beat estimates, there are major gaps happening with smaller cap names as shorts are being decimated.
Yep... Even when earnings miss, stocks have rebounded nicely. There is just not any value in the market and being so close to May (then go away), these are big plays to gather up gains as the broader markets muddle along until Fall. SKUL is a perfect candidate as it has been beaten to a pulp. Book value is 5.11! We all expect a Q1 loss of about .25 a share perhaps .30 and lower revenue then 2012 Q1 (30% less). I suspect that they started filling the channels end of Q1 with Crushers and they will announce positive Q2 guidance. I also can note that the ASTRO line has been adding neon colors (roll-out a week ago or so) and the brand has started to look at options for other branded catagories in aparrel (even watch's). I see this via their poleling on-line via social media.
This all equates (in my opinion) a net bad Q1 with upside from estimates as well as more positive Q2 guidance during the earnings call. Add in Alden's share filing (good till mid July) looking for a pop.
Be interesting to hear if the pound their chest about market share being taken from Beats via the Crushers? We will see.