As you may or may not know I am a long here. Having said this, one thing that does blow my mind is the inability (of the previous executive team) to establish some continuity with this brand. There is a miss match of packaging, the web site is all over the place (with the theme).
Most disturbing is the miss match of corporate identity within the last investor presentation I saw. The CEO (Andrus) had a miss match of themed slides that looked like a High School Student put them together.
Further, they need to try to meld the ASTRO and Skullcandy together better. I get the "Skull" Logo (good job), but its the all over the map themes that kill this brand when you shop for it.
If anyone from SKUL management can read this: TAKE NOTE AND FIX YOUR BRAND(S) CONTINUITY.
I got hit on the back of the head once from my boss (seriously) for not following a professional and clean presentation I gave once via PowerPoint. Never made that mistake again!