nice price, that's where I got them as well averaged.
At first glance at skullcandy and it's products things look somewhat bleak, some bad reviews, some consumer dissatisfaction / declining interest from consumers in skulcandy brand ect.
But there are two key things imo that have enormous unlocked potential for the stock.
First is the new headphones and earbuds that have just come out are of much studier and better build quality than previous and getting better reviews. Although repairing the brand image may take time.
Second is what most people don't even pay much attention too, but skullcandy acquired Astro Gaming, and Astro Gaming's headphones have been continuously killing it. Astro Gaming's interest on google search is accelerating, and may even overtake skulcandy's core brand in two years i think as a larger piece of revenue. Consumers do not associate Astro Gaming with skulcandy at all for the most part. Also with the xbox and playstation release coming up the gaming headphone market is going to spike a lot. This Christmas season will be a blockbuster year for astro gaming. This may turn into a situation where skul slowly sheds one brand image for two others that are under development and correctly geared to be the next hip thing. i suspect that is where the CEO's strategy for 2013 / 2014 lays.
Also there is a lot of international opportunity coming up soon.