Within a year. All the ingredients are in place. Huge presence in Canada. Skull marginalized all other brands, SONY, PUMA, JVC. Beats are no longer popular as they used to be. Beats quality is not in line with the price. They looks solid but on the stands half of them are broken. Only Seinhisers and BOSE are good quality brands, but they dont have a variety. Skull will turn around, undoubtably. They are on the right track. Packaging is amazing right now, and kids like the brand.