Recent trademark applications filed by Skullcandy in May (and remember Hoby was the head of digital sport at Nike) are 'Aerobic', 'Cardio', 'Agile'.
Also the new name for the portable speaker that was alluded to in the last call will be 'Air Raid' (based on a trademark filing from a few days ago for 'wireless speaker').
Charles you just touched on this "digital sport" topic in your SA article. What the heck is that?
Basically it is consumer electronics that are geared towards leading more active lives. Wristbands that count calories, stuff like that.