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Skullcandy, Inc. Message Board

  • hageneriksson hageneriksson Aug 1, 2013 5:04 PM Flag

    guiding for revenues around $50 million next quarter and break even eps


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    • Hoby has to stop talking a good game and deliver something or the early love affair will end badly and quickly. Already you can almost hear the analysts sigh " enough with the brand 101 stuff and how much the core consumer loves the brand already".... WHAT ARE YOU GOING TO DO SPECIFICALLY to turn this thing around. It is noble that they want to become the #1 audio company in the world with their core DEMO but guess what, Beats / Dr Dre etc might have something to say about it and perhaps you should articulate how you plan to change the game. The only way this ends well for Hoby is if it gets sold to a much larger player who has the resources and product development capabilities but lacks a meaningful brand prescience with this fickle demo. Without a buy-out, I give them less than a 25% chance of pulling it off. Might be worth a nibble for the buy out if it falls deep enough.

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