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Skullcandy, Inc. Message Board

  • staffordo3 staffordo3 Nov 1, 2013 9:21 PM Flag

    Hoby and his NPD data reference

    Beats grew (Apr 2013 -June 2013) from 89M to (Jul-Sept) to 97M

    He provided no time references or specifics on his price band reference which make me call bs on his numbers.

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    • Basically Bose & Jawbone own the wireless speaker market, Beats sells about 1/4 of Bose. Skullcandy AIr raid is not in the market yet. Best case Wireless speaker is 10M per year revenue for Skul.

    • That's good info Safford. What portion of those figures are increases on their Beats Bluetooth Speaker and larger (350 speaker system). Both are fairly new. It looks like they (Beats) are a less then 400 million dollar revenue company if I read your numbers right (which Shocks me as I was led to believe it was much more). Also, that 200 + OVER EAR market is loaded with brands. Everything from high end studio, "DJ", consumer home stereo etc. some of those sets in the 1000 dollar range. The only thing Skullcandy has is the Mix Masters in that range. Walk the isle(s) of shame at a BBY. Beats dominates. The drop may be everyone else (and the mixmaster). I suppose it all depends on the time frame and product mix.

      I can say Beats has focused on their "Pill" speaker heavy lately and it takes up a good share of their shelf space in their displays. This is new and would be included in your figures? That in my opinion is part of their sales increase (Beats)

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