I was thinking the same thing, but that could mean it could get pumped up easy for a very short time. These things usually oscillate mid-day, but I don't see it so far.
I don't short, but I bought $10 puts at $0.40.
I usually don't jump so fast either, but this made no sense...putting it even more dangerous, but when a company reports lower sells, lower margins, and lower EPS for all of 2014, beating on a quarter, (the holiday quarter at that), doesn't cover the bad.
Planning a full 2014 EPS of $0.13 makes a PE over 70 and dead money.
I don't like to short pump, but I really can't find the redeeming qualities of this one that loyalists/conviction bias clings to.