That was what I was thinking. I didn't follow the stock too well in the past. Just got in because of scss movement today so modeled tpx and had it beating just didn't take into account that everyone was expecting a beat. Oh well, you win some and you lose some. One thing that I'm liking is that their marketing costs decreased as a percentage. Which could be some exciting data as more mattress retail companies are beginning to share the cost of tpx's advertisement costs.