mobile search is an expensive business to get into, and well-heeled competition is well-entrenched, so relatively cash-poor BIDU may indeed need a partner in that space, which everyone agrees, bull or bear, is the future
From Wall Street Journal, Sept 18:
"Yandex N.V. (NASDAQ:YNDX) will supply local information and power location-based searches for Apple’s (NASDAQ:AAPL) new iOS mapping platform in Russia, according to the Wall Street Journal. The top Russian search company will also provide a link to its own mapping application when users require more details about a subject. In its endeavors to sever all connections with Google Maps (NASDAQ:GOOG), Apple has chosen TomTom and perhaps AutoNavi Holdings (NASDAQ:AMAP) to supply iOS mapping data."
Apple is only partnering with YNDX in location and map business! Then BIDU bagholders immediately jumped into a assumed deal between Apple and Baidu in wide scale general mobile search partnership. As a matter of fact, apple did its own map for iPhone in China, and no plan for general search and mobile ads business partner.