PLEASE.. PLEASE.. never have your CEO be in charge of public relations or sales! He is THE most monotone, unexciting advocate for a company that I have ever seen. I think the CEO did more damage to this stock than the kiss of death of Cramper..
You have to be enthusiastic about your company. He was not AT ALL. Don't get married to the stock. I am long but if you can't find yourself criticizing when they do things wrong, you will lose LOTS of money in stocks. A great product can be destroyed by bad management.