My wife loves Dr. Pepper and we did quite well with it when it had just begun to expand outside the southwest - we used to get coupons with our annual report. I sold most of it years ago, but held on to a token number of shares to keep her happy. Just looking at soft drinks overall I don't think its a buy any longer. Wish I'd done the same thing with Starbucks when it started expanding out of the northwest. I went through there about that time and thought "yeah, but it's a coffee company with an odd tasting brew - even though I like it how much can that be worth?"