Very flimsy analysis - just terrible. Most of the mistakes have already been pointed out. The bad math - improper use of investment jargon, ratios etc. was like fingernails on the blackboard. If he's working for any investment house, now is the time to let him go.
If he owns shares and wants to sell them - he can contact me here.
I don't know what credentials Joshua Robbins has. The article is not impressive in any way. His main point seems to be that the company isn't and won't be as large as Coke or Pepsi, which is restating the obvious. Yes, the debt level is currently high as it is with many spinoffs. But the author seems completely unaware in his basic college textbook ratio analysis that the company also has a bottling operation embedded in it which make it somewhat uncomparable to KO or PEP. He makes no attempt to do a segment analysis, which is the only appropriate way to view it. But that's probably beyond his ability or understanding.