I don't know what credentials Joshua Robbins has. The article is not impressive in any way. His main point seems to be that the company isn't and won't be as large as Coke or Pepsi, which is restating the obvious. Yes, the debt level is currently high as it is with many spinoffs. But the author seems completely unaware in his basic college textbook ratio analysis that the company also has a bottling operation embedded in it which make it somewhat uncomparable to KO or PEP. He makes no attempt to do a segment analysis, which is the only appropriate way to view it. But that's probably beyond his ability or understanding.