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Dr Pepper Snapple Group, Inc. Message Board

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  • platinumconvert platinumconvert Dec 21, 2009 10:03 PM Flag

    DPS should take Pepsi's Superbowl spots

    The international exposure and the leveraging the open slots on the Superbowl are two different things. The overseas expansion would be very beenficial for DPS if they leveraged the PEPSICO relationship. It would work. They are working hard on expanding their presence in US fountain in restaurants like McDonald's, which also has a larger overseas presence. It could be a win-win strategy. The superbowl ads, however, would help it expand its US market presence as it takes away share from the colas, and expanded awareness of other brands. Never said that Superbowl had anything to do with overseas expansion....

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