DPS is not a cola stock. While colas have lost share, the flavored soft drinks -- like dr. pepper, orange crush, 7 up, etc. -- have gained and/or held their own. You're real question should be do you want more exposure to the consumer soft drink market, as opposed to colas. I like DPS because their are growing, gaining share, eliminating debt, and starting to pay a nice dividend....on that looks to go up from here. These companies are cash cows that throw off nice dividends. With its growth potential and current dynamics, I like DPS's prospects. Just my opinion. But remember, this isn't a "cola" stock.