DPS is not a cola stock. While colas have lost share, the flavored soft drinks -- like dr. pepper, orange crush, 7 up, etc. -- have gained and/or held their own. You're real question should be do you want more exposure to the consumer soft drink market, as opposed to colas. I like DPS because their are growing, gaining share, eliminating debt, and starting to pay a nice dividend....on that looks to go up from here. These companies are cash cows that throw off nice dividends. With its growth potential and current dynamics, I like DPS's prospects. Just my opinion. But remember, this isn't a "cola" stock.
I'm sorry you are right...Do I want more exposure to the soft drink market?I totally agree with you with the opportunity for this company to grow and keep raising there dividend.I like to look at this as getting in early on a good growth company...but like I have stated I already own PEP in my Roth...the other one I have been looking at was KFT....going back and forth between the 2.