Read about it here:http://pittsburgh.bizjournals.com/pittsburgh/stories/2010/05/03/daily3.htmlExciting stuff. They had an attendance record of over 700,000 fans last year, averaging over 17,000 fans a game. That's a lot of DPS product...Remember the old Saturday Night Live routine, "No Coke. Pepsi."??? At the Consol Center it will be "No Coke or Pepsi. Just Dr Pepper Snapple Group products!"