This isn't news. Most of these posts are to drive traffic to these sites. Yes, there are price pressures in soda -- heck in all the food categories. But the thing is - it impacts all of them. Plastic prices. Sugar prices. Transportation costs. Nothing new here. The bigger issue right now, at least for KO and PEP, is overseas unrest. And for all of them, transportation and shopping dislocation in the North East with the bad winter weather.