Dyle Brand Positioned To Help Consumers Identify Mobile TV Enabled Devices
The Mobile Content Venture (MCV) today unveiled its consumer brand – Dyle™ – logo and website (www.dyle.tv). MCV is a joint venture dedicated to facilitating, on behalf of 12 major broadcast groups, a national mobile content service that delivers live television to mobile devices.
Dyle mobile TV represents a fun and entertaining brand personality – it’s not only memorable but also a ‘wink’ to retro. MCV will use the Dyle brand to certify that a device is capable of receiving and decrypting live mobile broadcast TV signals. The name and logo are a significant part of MCV’s strategy to drive awareness of and educate consumers about live mobile TV.
“When a consumer sees the Dyle logo on a box, they will know that the device has the technology required for live mobile TV, on-the-go, wherever they are. TV station owners can be confident that a Dyle-enabled device offers users the best possible live mobile TV experience,” said Salil Dalvi and Erik Moreno, co-GMs of MCV.
Mobile digital television is an enhancement to the existing terrestrial digital television system that allows a high quality digital video signal to be received by a moving receiver, either at pedestrian or vehicular speeds. A wide variety of content available for mobile video, including many of the same channels, services and programs that are available at home today, but the specific content will be decided only when the service is commercialized.In addition, users may be able to access weather, traffic and public safety information.
Neustar (NYSE: NSR) is operating all aspects of the PKI (Public Key Infrastructure) for Mobile Television and serving as the Root Certificate Authority – an authoritative registry and database of devices and service providers connected to and offering mobile digital television services. To provide enhanced security necessary for the delivery of enhanced services, Neustar is generating, serving and managing the certificates and keys necessary for the secure connection and use of the service by connected personal digital devices. The Certificate Authority service that Neustar is providing is independent of, but will work with and is compatible with conditional access technologies. Neustar is building out the technology infrastructure to support the initiative and is already well underway in helping make mobile digital television a reality.
Broadcasters wishing to provide Mobile DTV service will work with Neustar to generate and provide all of the necessary certificates and other security credentials to ensure that the broadcaster’s service is offered in a secure and authenticated manner to all compliant downstream devices. Major broadcast stations and broadcast station groups, including the Mobile Content Venture and The Mobile500 Alliance, are anticipated to enter into agreements with Neustar to launch services.
Device manufacturers wishing to build new devices to connect to Mobile DTV services will work with Neustar to generate and embed the necessary certificates and other security credentials into compliant devices capable of accessing the Mobile DTV service. Device manufacturers will need to enter into a separate agreement directly with Neustar with respect to the provision of secure digital certificates for devices designed to work with Mobile DTV services.