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How do earnings rise? Revs increase and margins stay flat or increase. or Margins increase and revs stay flat.How much have REV's revs increased in the past 4 or 5 years? Almost nill.Margins have increased in the past two quarters. Margins can only go so high. Without rev growth, the earnings improvement will be short-lived.Investors have been in love with companies improving their margins in 2009. We'll see if that is the case in 2010. I wouldn't bet it.