"nothing on the horizon?" Are you serious??? There are 17+ million shares that are short right now. I know that YOU don't want to cover here, but there are far more people that control this stock. If they want to run this thing up over 40, they can and will. It takes balls of steel to play naked options on this stock. Don't be surprised if you get humbled. Nike isn't going to buy out UA at this point. They are rolling the dice. If UA proves to take significant market share, Nike may become interested, but I just don't see Plank taking a deal. He's already made 200mm. It's more now about the competition of going up against Nike than the money.