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Under Armour, Inc. Message Board

  • unitedfood unitedfood Jun 26, 2009 7:37 PM Flag

    Interesting article's Darren Rovell noted UA yesterday also reported that its shoe business now contributes 28.4% of the company's overall net revenues, which is the "one number that should impress investors." The figure means that UA "finally deserves to be called an apparel and shoe company, instead of an apparel company that just happens to make shoes." It also means that Nike has to "wage a greater foot war with Under Armour." Previously, it had been "easy to dismiss Under Armour's bold play at getting into the footwear market." But the company "took some serious share in niche markets with the launch of football, baseball and softball" shoes, and then "got bolder with a training launch, building up to its running launch this January." Rovell wrote UA's growth in the shoe business "in the face of a tough retail environment -- and more importantly while they were no longer the underdog -- is pretty impressive" (, 4/28).

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