Analyst comments don't hold any value to most investors any more. UA is fair positioned at this point, it's definitely not cheap by the numbers; but has huge growth potential due to its brand and upcoming products. The Lulu trend also opens the path to the upside.
The problem that many shorts don't recognize is that investors are not selling their shares and seem to be in for the long haul. There is a huge short position with the price staying constant, which is bullish. Longs don't want to take the risk of being left behind like many in the recent months. This is not to say that UA and every other stock will go down on a market sell-off.
So overall, a neutral rating is about right at this point. Some believe it will go up and others it may go down, and the rest will wait for further news.
Back in the summer, anyone could tell the forties were coming soon. Then with a good review on the basketball shoes, I could see the mid fifties very possible. We are a little above from momentum. So there could be a little pulled back now. For next year, assuming there is no stock market crisis, I forecast UA to trade up to 75-80. Even with a crisis it could pull back into the mid to upper forties once again, and possibly to the upper 30's with a major crisis. I will be buying more in that case, but will hold & watch it climb otherwise.