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Under Armour, Inc. Message Board

  • sheep_everywhere sheep_everywhere Dec 14, 2010 10:25 AM Flag

    Fair Value

    Analyst comments don't hold any value to most investors any more. UA is fair positioned at this point, it's definitely not cheap by the numbers; but has huge growth potential due to its brand and upcoming products. The Lulu trend also opens the path to the upside.

    The problem that many shorts don't recognize is that investors are not selling their shares and seem to be in for the long haul. There is a huge short position with the price staying constant, which is bullish. Longs don't want to take the risk of being left behind like many in the recent months. This is not to say that UA and every other stock will go down on a market sell-off.

    So overall, a neutral rating is about right at this point. Some believe it will go up and others it may go down, and the rest will wait for further news.

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43.94-0.72(-1.61%)Apr 29 4:03 PMEDT