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Under Armour, Inc. Message Board

  • autoover autoover May 2, 2011 11:18 AM Flag

    Always good to book some profit into strength

    The market is played by big money. If small money like us(unless we have the heart to stay long) see highs like 79,80 it is always good to book some and revisit later. Later is now which is looking like a good entry point. But you never know. Tomorrow is a different day and game.

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    • what price do you think is a good entry point right now?

      • 3 Replies to mcubas76
      • Mcubas,

        I would say Dolc's strategy is a very good one and he has been right about UA recently. I expected a post-earnings sell-off and made well on some puts but I must admit I did not see a drop of this magnitude in the works. I bought more at $68 which was obviously not a great move but I thought it was a decent price. My cumulative buy price is about $50. If you are thinking of purchasing some shares I agree with Dolc that now is as good a time as any to start entering UA considering the massive sell-off in such a short time. I would like to call a short-term low on UA as I believe it is oversold but I can't yet because there has been absolutely no settling down in the stock. If it does approach my buy price I will most likely add as well. Good luck and try to see the bigger, more extended picture with UA because in the end that it what will matter.


      • [what price do you think is a good entry point right now?]

        Why not start here and buy, say, 20% of your eventual position. If it rises or falls 5% buy another 20% of your position and ease into it. Whatever you do don't don't buy your whole position at once unless you want to stay in the stock for a very long time and ride out the dips. Good luck, I still think you will get a shot to buy below $60 between now and the next earnings release or after the next release if the balance sheet erodes further. In the long run UA has established a great brand and should be a monster of a company at some point but just because it touched $80 doesn't mean that's where the price should be in the short term.

      • It blew past the low 50s right after the Q4 release around the end of Jan, beginning Feb, and sat between 60 and 70 for a while during the Egypt/libya crisis. Pre-earnings rush pushed it higher towards mid 70s. It hit a high of 80 right before earnings and now it's almost down 14 pts. Ofcourse any good news could easily push this 2-3 pts higher in a day.

        Nike announces a month before UA next quarter so adding small increments at a pull back like today, but very small (at least for me) in the amount of 25-50 shares might be ok. May is usually a drag so we could see more lows in the overall market or some intra day move ups of a buck or two on a good day. But a big move might be worth it right after Nike's earnings so atleast we know the trend in the segment based on their earnings and guidance. That will hopefully help UA when they report. If it is still in the mid 60s end of June and Nike has a good quarter then we could see mid to high 70s again and the big consolidation could pay off.

        Sorry about the long answer but the market is obviously played by big money. Either we believe and stay long in the stock based on fundamentals or keep a small portion and buy small increments at major dips. And if the increments go up after dips then selling for a small profit is not bad. At least it will pay for a new UA shoe or apparel :)

67.19-2.05(-2.96%)Sep 15 4:02 PMEDT

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