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Under Armour, Inc. Message Board

  • bear_cubster bear_cubster Aug 12, 2011 6:31 PM Flag

    Not sold on Under Armour...

    UA seems to get a lot of press lately but I am not really sold on the stock. It just seems like its all about shiny $25 t-shirts which I'm not into. When I workout I wear an old comfortable t-shirt that I do not mind getting dirty, I am not there to stand around trying to look cool in a shiny workout shirt. Here in Orlando, I often see guys wearing shiny UA shirts in shopping malls or in theme parks and they often look like tools. It's like dude, you are walking around Costco gulping a giant fountain drink you are not running a marathon so why are you sporting a tight shiny UA shirt? So long term this stock seems a bit faddish to me (sort of like Members Only jackets). However, in the short term it may be a good play as its cap is under $4 billion which is low when compared to a similar company LULU which has a cap of over $7 billion. So this is possibly a stock to day trade but I would not hold long term. IMHO.

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    • Not everybody is going to be a UA customer but plenty of people are and that number is growing every quarter so far. The "fad" concern is always valid with any popular clothing brand but athletic wear itself as a category has been pretty stable over the years. People were wearing Nike and Adidas tee shirts 25 years ago and they still are today as well as , increasingly, UA. Could UA go out of style? Sure it could but I don't see signs of that yet.

      I think that UA still has a lot of growth ahead of it, especially with international sales. Once they get their costs under control this company should do very well over the years. Everybody has to make their own investment decisions for their own reasons. If you are not "sold" on UA as an investment then you shouldn't buy it, there are a lot of good companies out there to choose from......UA may or may not be one of them in the future, we'll just have to see. Having the freedom of choice to develop theories about investments and then back those ideas up with money and see how they pan out is the fun part of this for me. Good luck with whatever you choose to invest in.

    • haha funny post you should write a blog. i have 4 ua clothes but dont want no more or itll look like a tool. but have no problem like that regarding other brands, so they do have to expand their brand and are taking some steps but they should really vary the existing clothing designs, not go into other pieces/accessories. if you go to the store youll see a bunch of simple designs with the UA logo that sells. and dont forget about the insider selling this month hurting the pps even more in this economy.

      • 1 Reply to lifestyleclassy
      • lifestyle, insiders can do whatever they want with their shares. Plank still owns 20 millions. I persoanlly have no problem with UA if it goes back into the 30's(please) as it would allow me to buy more shares with my money. The other guys on the board, I can understandd them no wanting us to go down to that level but for me, got no problem. I believe this economy is $$$t and things are bad but numbers don't lie and if UA is increasing revenues and profits in this environment(the worst in my lifetime) then I can;t imagine how good we'd be doing if things were better. To be able to get in at 150% the IPO price today, for a company that has increased profits andd revenues by more than 500% and continuing to RAISE estimates quarter after quarter IN THIS ECONOMIC environment, well $$$T, slap my a$$$ and call me julie.


    • just do me a favor and walk into any sporting goods store. There's a reason there is a nike section, and under armour section, and then you have russel, champion, and everyone else competing in another section. Under Armour and Nike get their own biog sections because...wait for it....they are the top selling sportswear brands. You get it now?

      Now lets see? If every sports store you walk itno has an Under Armour section just as large as Nike's(33B market cap), everyone you see(as you clearly state) is sporting a new Under Armour(oh don;t forget "shiny"), and the brand is signing athletes to continue the tremendous growth we have had the last 6 years. Yea, just a fad. Revenues are 5x what they were three years ago, so are porfits. Our revneues have grown tremendously in the last 3 years alone(the worst 3 years of this generations and our parents life economically)and made a mkilestone of surpassing 1B in revenues(we now sit at 1.38B thank you very much).

      So...umm...all you haters...good luck to you.

      To the rest of the old crew,

      Alll my best, Z

60.63+0.37(+0.61%)Jul 23 4:02 PMEDT

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